Sales

STG can hit the ground running when it comes to building your sales organization or creating sales methodology for your entire association. We research competitors to analyze the success and failures of their positioning and design a structure, develop training, and oversee the hiring of required personnel. STG creates a sales strategy which will identify potential target companies, research those companies, and facilitate making the initial connection with new clients.

STG can help your product management team communicate goals and ideas to your sales force, employees, and customers.  Typically we conduct comprehensive interviews with the sales force, discuss the product or service sold, and the methods used by the sales team to successfully complete the sale.  From that information we draw up several in-depth case studies of successful contracts to recognize the sale force's accomplishments & publish a formula for success!



Marketing

STG develops & implements strategies for clients for various fee-based products, oversees quality control for the company's telemarketing scripts, and manages cross-sell direct marketing efforts to customer portfolios through statement media and email.

We can create, develop, and implement marketing campaigns in order to broaden market penetration in an existing market niche - as well as analyze the results of past marketing campaigns and re-pricing strategies to establish their impact on revenue.

We work with the client's marketing communications team to update and revamp the corporate & product web sites and proposed changes key messages for targeted product benefits, features and positioning.